Launch a Supplement Brand Built for Trust & Compliance
Join the updated and upgraded
Supplement Startup Essential Training - SSET 2.0 + 3 Bonuses including label review valued $2512
Quality-First
Supplement Startup Essential Training - SSET 2.0
SSET 2.0 is a compliance-first dietary supplement startup program for new brands that want to understand the regulatory and operational realities before investing serious money into inventory, manufacturers, testing, and sales channels.
SSET 2.0 reveals what questions to ask, red flags to watch for, and when a decision deserves more attention.
SSET 2.0
Training Framework
Your launch doesn't happen in a straight line. Your training shouldn't either.
Rather than overwhelming you with disconnected topics, SSET 2.0 walks you through a practical launch framework designed for supplement founders.
A product idea can shape your claims. Claims can affect the formula. The formula can affect manufacturer options, testing expectations, sales channels, and what your brand may be responsible for after launch.
SSET 2.0 helps you see how these decisions connect before you're locked into the wrong path.
What You'll Learn
🔹 How to approach manufacturer selection beyond price, MOQ, and lead time.
🔹 How to understand Amazon expectations before launch.
🔹 Why importing finished supplements can change the compliance picture.
🔹 What can happen when you source your own ingredients or components.
🔹 Why stock formulas, dropshipping, and “turnkey” services still requires brand-level compliance responsibility.
🔹 How claims, labels, testing, documentation, and sales channels influence each other.
🔹 Where professional review may be needed for higher-risk decisions.
SSET 2.0 shows you how product claims, formula, manufacturer, testing and sales channels choices all affect each other - before you've locked into the wrong path.
SSET 2.0
What's Included
- SSET 2.0 Training Program - 1 Year Access:
- Bonus I - Supplement Label Compliance Review ($1500 Value):
- Bonus II - Blue Ocean's AI Assistants ($600 Value):
- Limited Time Bonus ($412 Value):
What one Founder said about SSET (3mins)
SSET 2.0
Who is it for
SSET 2.0 is a good fit if
🔹 You are starting your first supplement brand but are not sure what needs to be reviewed before moving forward.
🔹 You are new to supplement compliance and want a structured introduction before making major decisions.
🔹 You want to expertise beyond AI, Google search, or generic sales startup advice.
🔹 You are coming from another industry and want to understand how supplements work before launching.
🔹 You are a coach, practitioner, influencer, ecommerce founder, or entrepreneur exploring your own supplement brand.
🔹 You are considering importing dietary supplements or sourcing ingredients for your startup.
🔹 You are preparing to talk to manufacturers or already in early conversations.
This program is most valuable earlier in the launch journey where you can make better decisions before the wrong ones become expensive.
This is probably not the right fit if
🔹 You already run an established supplement brand with internal regulatory, quality, legal, and operations support.
🔹 You are looking for technical regulatory training or trying to become a compliance professional through this program.
🔹 You want someone to launch the brand for you
🔹 You want tailored, product-specific compliance review and 100% assurance of compliance included with the program.
🔹 You want to copy competitors and assume that makes your product safe.
🔹 You believe the manufacturer should be responsible for everything.
🔹 You are looking for a shortcut instead of a better process.
🔹 You intend to manufacturer the supplement yourself.
SSET 2.0 is not for those who want to skip the hard questions and hope the manufacturers have everything handled.
Why SSET 2.0 exists
- Supplements are more regulated than they appear — your formula, label, claims, testing, manufacturer, and sales channels are all connected to FDA/FTC from day one.
- A polished label, passing COA, or confident manufacturer can create false confidence — because "looking" compliant isn't the same as being compliant.
- SSET 2.0 goes beyond "find a manufacturer and start selling" — it's built around the real operational and compliance decisions founders face when bringing a product to market.
- You've reached the limits of DIY research — AI, forums, videos and other free content aren't enough and qualified professionals are needed.
- Understand how every launch decision connects — from product concept and claims to testing, distribution, and compliance.
- Walk away with clarity, not just confidence — learn the right questions to ask, where blind spots exist, and how to move forward while decreasing compliance risk.
SSET 2.0 helps founders see the compliance and operational realities behind a supplement launch before expensive decisions start stacking up.
What SSET 2.0 helps you understand
SSET 2.0 is not another “build a brand, find a manufacturer, start selling” program that assumes label review is all you need. It is built around engineering quality and compliance into your entire launch journey.
Inside the program, you will learn:
How product ideas, claims, formulas, labels, manufacturers, testing, and sales channels connect.
How to find contract manufacturers and work with them over the course of the launch.
Why “turnkey” does not always mean everything is handled or a professional-looking label or COA may not tell the full story.
How to recognize when a higher-risk decisions requires more attention than AI or Google Search.
SSET 2.0
Your Investment
$2,497 $1,997*
*For a limited time only
+ Three Bonuses When You Sign-Up Today
Bonus: One supplement label compliance review for one label, up to 2 rounds
Bonus: AI assistants built on the SSET 2.0 training content
Limited-time bonus: 45-minute program check-in with Blue Ocean Regulatory
Approximate bonus value: $2,512
SSET 2.0
Why Blue Ocean Regulatory
Blue Ocean Regulatory is trusted by more than 300 supplement brands and founders to help protect their reputation and scale with confidence.
Here is just one of them (3mins):
We support first-time founders, D2C brands, and established supplement companies with their compliance needs from labeling, claims, manufacturer qualification, testing,, Amazon/Tik-Tok readiness, national retailer requirements, and brand-level compliance.
Our work also extends beyond helping entrepreneurs launch. We serve in fractional regulatory and quality roles, including conducting manufacturing audits, set up quality management systems, execute recalls and training.
SSET 2.0 was built from the real-world patterns and mistakes we see across supplement launches. These insights are also shaped by our broader industry involvement, including podcast appearances, guest speaking, and ongoing conversations with founders and operators across the supplement space.
SSET 2.0
FAQ's
Is this for beginners?
Yes. SSET 2.0 is designed for new supplement founders, entrepreneurs entering the supplement space, and businesses that have not launched supplements before.
It is not designed for established supplement brands with internal regulatory, quality, legal, and operations teams.
Can I get a refund?
There are no refunds at this time. SSET 2.0 is a digital training program containing proprietary materials, frameworks, and member resources that can be accessed immediately after purchase. Because of that, all sales are final and refunds are not offered. Please review the program description, scope, and limitations carefully before joining.
Is this a DIY compliance program?
SSET 2.0 is not designed to turn you into your own compliance department.
It helps you understand the launch process, ask better questions, spot common red flags, and know when a product-specific issue needs professional review.
Will this tell me if my exact claims are compliant?
SSET 2.0 teaches you how to think about claims, positioning, context, and risk.
It does not replace product-specific claims review or claim substantiation to the level FDA and FTC expect.
If you need to know whether your exact claims are appropriate, that should be reviewed separately by a qualified professional.
Does the included label review cover claims?
The included review is a supplement label compliance review for one dietary supplement label, including up to 2 rounds. You and Blue Ocean Regulatory will need to have an established NDA and Consulting Agreement in place before the review is conducted.
It does not include claim substantiation review, such as reviewing clinical studies against your formula and claims.
Does this include formula review?
SSET 2.0 explains why formula decisions matter and what founders should be aware of, but it does not include product-specific formula review, ingredient permissibility review, safety review, dosage assessment, or claim substantiation.
Those services would need to be separately scoped.
Does this include testing specification development?
No. SSET 2.0 teaches why and how specifications, test methods, limits, COAs, and testing expectations matter.
It does not include building or reviewing your product-specific testing specifications.
Does this guarantee Amazon approval?
No. SSET 2.0 does not guarantee Amazon approval, retailer approval, platform approval, regulatory clearance, or marketplace acceptance.
The program helps you understand the types of issues that may affect sales channel readiness, but any product-specific review would need to be separately scoped.
What does Blue Ocean’s AI Assistants do?
Blue Ocean’s AI Assistants answers questions based on the SSET 2.0 training content.
It is there to help you navigate the program, revisit concepts, and get general educational support.
It may make mistakes and does not replace product-specific legal, regulatory, quality, labeling, formulation, testing, or claims advice.
What is the 45-minute Check-in?
The 45-minute Check-in is a program check-in with Blue Ocean Regulatory's expert.
It is available to buyers during their first year of access for a limited time. It is meant to help you orient yourself inside SSET 2.0 and identify which sections may be most relevant to where you are in the process.
It is not a consultation and does not include product-specific compliance advice.
Can I hire Blue Ocean Regulatory for additional help?
Possibly, depending on scope and availability.
If you need help beyond SSET 2.0 and the included label review, additional services may be available separately. That work would be scoped separately from the program.
Build the A Supplement Brand With Trust and Quality At The Start
If you are serious about launching a supplement brand and want to build with more structure, better judgment, and fewer assumptions, start here.